Communications Manager - SFLGBT Center

San Francisco, California, United States | Full-time

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The SF LGBT Center is not just the bright purple building that catches your eye at 1800 Market Street, it is a focal point for the LGBT community of San Francisco, where individuals who need resources, support, or a safe space to gather can find comfort and celebration. 

We are looking for an excellent writer, content creator and project manager to bring the stories of SF LGBT Center directly to our community.  The communications manager should have experience maintaining a high cadence of content production and publication, technical experience with a variety of media platforms and the drive to expand our audience. 

The Communications Manager reports to the Director of Development & Communications and is a key member of the Center’s staff with a core responsibility for strengthening and expanding the Center’s branding, marketing and communication efforts to advance the agency’s mission and vision. This position leads demonstrating the deep impact the organization has on the community. It works across all teams to develop short and long-term communication, media, and promotional strategies, manage media relations; video production; and publications; and generate content for a broad range of media platforms. This position functions as the chief writer for the fundraising team and copy-editor for various written communications across the organization. The role has a wide range of responsibilities, from developing strategy to implementation. 

RESPONSIBILITIES 

  • Develop, maintain, and evaluate the Center’s marketing and communications plan, oversee brand identity, voice, and positioning; define key organizational messaging strategy to improve the organization’s visibility and advance its goals.
  • Serve as project manager, editor-in-chief and chief content developer for all major communications channels and publications including social media networks, mass e-mails, annual reports, brochures, videos, blogs, and more. Manage the organization’s website - including writing content, managing aesthetic quality, information architecture, navigation, and overall user experience.
  • Work across all departments to develop messages on LGBTQ community/movement issues and programmatic and strategic initiatives. Work with staff to ensure brand consistency across all marketing materials, set communications goals, institutionalize best practices, and track and report on success.
  • Craft and execute proactive media outreach across all platforms including traditional, new and social media. Execute rapid response for breaking news stories. Monitor incoming and external media across all platforms.
  • Manage all aspects of media relations -creating press advisories and releases, fielding reporter inquiries, and managing press conferences. Develop and maintain relationships with bloggers, reporters (print, television and radio) columnists, producers and editorial staff. Pitch and frame news stories. Brief, prepare, and coach organization’s spokespeople. 
  • Work with the Director of Development & Communications to develop fundraising messages and generate communications to grow contributed income (excludes grant writing).
  • Serve as main contact for marketing-related contractors including graphic designers, printers, and other freelancers. Supervise volunteers and interns.
  • Other duties as assigned.

QUALIFICATIONS 

  • Commitment to the mission of the SF LGBT Center and a strong commitment to racial, social, and economic justice. Understanding of the needs of vulnerable LGBTQ communities and ability to work with a broad range of constituents and stakeholders representing the LGBTQ and allied communities.
  • Experience managing multiple projects simultaneously.
  • At least two years’ experience in managing marketing/communications functions required. LGBTQ-related communications and marketing experience preferred.
  • Exceptional writing, editing, verbal, interpersonal, presentation, and analytical skills required.
  • Experience working with new, social, and traditional media.
  • Experience managing websites and organizational brand strategy and identity.
  • Experience with media relations preferred; including relationship building, message development, and working with reporters and producers to create stories. Experience in crisis communications strongly desired.
  • Strong ability to adapt to constantly changing technology of successful communications. Experience across all social media platforms, analytics software, communications databases, and automated e-mail marketing tools. Experience in using data and research to tell stories highly desired.  
  • Experience with budgeting and working with consultants.
  • Strong organizational skills and attention to detail. ability to work well under pressure and meet deadlines, with a strong record of making good judgment calls about communication priorities and management of resources.
  • Innovative and entrepreneurial approach, including solution-oriented approaches to complex issues. Ability to learn and internalize new information, concepts and practices. Ability to work in a culturally diverse and fast-paced environment.

COMPENSATION AND BENEFITS

$66,000/year, including paid medical insurance as well as paid time off (vacation, health, & holidays)

THE SF LGBT CENTER www.sfcenter.org

The mission of the Center is to connect our diverse community to opportunities, resources, and each other to achieve our vision of a stronger, healthier, and more equitable world for LGBT people and our allies. The Center’s strategies inspire and strengthen our community by: 

  • Fostering greater opportunities for people to thrive.
  • Organizing for our future.
  • Celebrating our history and culture.
  • Building resources to create a legacy for future generations.

EQUAL OPPORTUNITY 

The Center is proud to be an equal opportunity employer. People of color, women, persons with disabilities, and persons who are lesbian, gay, bisexual, transgender or intersex are encouraged to apply.  The Center maintains a policy of non-discrimination with respect to employees and applicants for employment.  No aspect of employment will be influenced in any matter by race, color, religion, sex, age, national origin, marital status, ethnicity, religion, sexual orientation, gender identity and/or expression, physical disability (including HIV or AIDS), medical condition, perceived physical disability or veteran status, or any other basis prohibited by statute. 

Pursuant to the SF Fair Chance Ordinance, we consider qualified applicants with arrest/conviction records.